The Full Story
Purna
Unnati ki Sajhedaari
A PEPSICO & PLAN Foundation Initiative
Strengthening Rural Waste Systems for Lasting Impact
Project Purna works with the Municipal Corporation in Mathura–Vrindavan city and across 13 villages in Mathura district, Uttar Pradesh, as well as 5 villages in Sangrur district, Punjab.
It addresses unmanaged waste caused by rapid urbanisation, leading to low segregation, informal systems, and limited inclusion. Using a cluster-based approach, the project enables decentralised door-to-door collection, segregation, and local processing.
At its core, Purna empowers women to lead waste operations and drive behaviour change. Through its Swachh Gaon Model, the project strengthens rural waste systems while creating cleaner environments, dignified livelihoods, and stronger community ownership.
Mathura District
Sangrur Region
Our Impact Highlights
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Waste diverted from landfills: 3,200+ MT
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Waste workers supported through skill development: 2,000+
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Citizens reached through awareness initiatives: 50,000+
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Tourists engaged on responsible waste practices: 5,000,000+
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Workers linked to government welfare schemes: 350+
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Community-Led Pathways to Zero Waste
Swachh Gaon is a community-led model to eliminate waste through circular practices like reducing, reusing, recycling, and composting. It focuses on strengthening waste systems, engaging communities, empowering waste workers, building partnerships, and improving village environments.
Strengthening Livelihoods of Waste Professional
Inclusive model for Waste Workers focuses on recognizing and empowering waste professionals through skill development, improved safety and health support, access to welfare schemes, and opportunities for entrepreneurship and livelihood growth.
