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Bin It Better
A United Breweries Limited and PLAN Foundation Initiative
Rethinking Waste systems for Rural Realities
The Bin it Better Project is active in Ponda Taluka Region, working in 16 villages of 11 panchayats in South Goa. The region is unique in its geography and population, being home to some of Goa's famous temples, India's biggest industries, and large agricultural lands. It is unique in its population as well home to locals from the state and migrants from other states.
The BIB project address this unique geography by creating a module for rural waste management, working with multiple panchayts to align and streamline their processes, focusing on awareness at the grassroots and upgrading waste infrastructure to ensure better outcomes for recycling and closing material loops. By strengthening local governance, training residents as Green Champions, and bringing women into formal sanitation roles, the project builds ownership from within. Not imported, not imposed, just built to last.
The Full Story
Impact Overview
10,000+
1500+
500+
200+
Door to Door I.E.C.s
Wasted Diverted through Community Clean-Up Drives
Citizens who participated in Community Clean-Up Sessions
Plant Saplings distributed as a part of Afforestation Drive
80+
Sanitation Workers have availed PPE Kits and other various schemes.
A Systematic Change to Waste Management
Bin It Better moves beyond collection to address governance, behaviour change, and institutional capacity, with partners such as the Goa Waste Management Corporation, Goa State Pollution Control Board, Directorate of Panchayats, and Forest Department ensuring the project can drive meaningful and lasting change on the ground.
Built for the Longer Run
What sets Bin It Better apart is its focus on building systems that outlast the project itself. At the core is the SWM Committee, a local body that oversees waste practices and ensures accountability. Alongside, Green Champions are trained to drive behaviour change within their communities. Together, these structures are designed to sustain impact long after PLAN and UBL step back.
